Uniqlo U Has Been Menswear's Coolest Affordable Label for a Decade Straight#

10 years into its run, the industry-favorite line keeps cranking out approachable upgrades with a quiet fashion bent.

September 26, 2025

Photos: Uniqlo

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Anyone can walk into Uniqlo on any old day and walk out with a pile of nicely-priced menswear. But among the absolute best times to secure your fix are Uniqlo U drop days, when the first pieces from the brand's fashion-y (with a lower-case 'f') sub-label start making their way onto the physical and digital shelves. Today is one of the days. As of this week, the latest Uniqlo U fall/winter assortment has landed—and, as expected, it's better than ever.

For anyone unfamiliar, Uniqlo U is the brainchild of Christophe Lemaire and Sarah-Linh Tran, red-hot fashion (with a capital 'F') designers moonlighting from their day jobs at the equally hot Paris-based label Lemaire. For almost exactly a decade now, Uniqlo U has charted in the top-right corner of the “Affordable and Looks F*cking Great” graph, and this season is no exception. After a not-so-quick gander, I clocked some of the raddest sub-$100 pants on the market, a riches of outstanding outerwear, and killer knitwear aplenty.

For the most part, the full Uniqlo U fall/winter selection is available right this very moment—though the buzziest stuff tends to sell out pretty quickly, at least in key sizes. You can see the whole Uniqlo U lineup here, or keep on scrolling to eyeball our favorite picks. Oh, and pro tip: if the sizing abides, there's gold to be found in the women's section.

• 1/14

  Uniqlo

  Heattech Lined Hat

  They made the Balmy Bucket.

• 2/14

  Uniqlo

  Oversized Color Denim Jacket

  A layer-friendly, workwear-inspired fall jacket that might single-handedly swing our current era's Cropped Coat battle in the Non-Cropped direction.

• 3/14

  Uniqlo

  Lambswool Sweater

  The degree to which a bit of topography can elevate a sweater is astounding.

• 4/14

  Uniqlo

  Corduroy Utility Pants

  We're not saying these will solve all your cold-weather pant problems, but they'll go a long way.

• 5/14

  Uniqlo

  Blocktech Utility Parka

  This is the most expensive piece in the collection—by $10, relax—but there's good reason for it: it's water-resistant, sneakily-packed with a ton of fun little details, and boasts a diabolical (complementary) fit.

• 6/14

  Uniqlo

  Utility Oversized Shirt

  Wear it over a white tee until about October 26th, then take advantageof the fact that you can layer like crazy underneath it.

• 7/14

  Uniqlo

  Wide Fit Color Jeans

  These are pure, unadulterated jeans (100% cotton, for those into stats), but they also will wear like chinos when the situation (or your mood) calls for such.

• 8/14

  Uniqlo

  Messenger Shoulder Bag

  Exactly the number of frills required to make a messenger bag hit very hard.

• 9/14

  Uniqlo

  Pufftech Short Blouson

  Nearly all the styling versatility you'll get with something like a Harrington jacket, but with the techy performance and insulation you want from a water-resistant winter coat.

• 10/14

  Uniqlo

  Brushed Half-Zip Sweatshirt

  The rare piece that everyone from the half-zip curious to the half-zip devotee can get behind—mostly because it looks like one that costs 10 times the price.

• 11/14

  Uniqlo

  Crew Neck Long Sleeve T-Shirt

  Careful: once you've sampled one of Uniqlo U's famously beloved long sleeve tees, you'll be back for more every season.

• 12/14

  Uniqlo

  Double Face Knit Zip-Up Jacket

  It's a light jacket until December, a cardigan through February, then back to light jacket duty in March. Lotta utility to get out of $70.

• 13/14

  Uniqlo

  Wide Straight Pants

  If you're wondering whether you're looking at relaxed, straight-leg chinos that look just a good with sneakers as they do loafers, and which cost a mere $60, you sure are.

• 14/14

  Uniqlo

  Twill Work Oversized Shirt

  It can be easy to overthink the oversized shirt. With this one, don't.

Reed Nelson is a GQ contributor who has written and edited for Refinery29, Heddels, Well Spent (RIP), the Salt Lake Tribune, and the San Francisco-Bay Guardian, among others, covering men’s fashion, sports, local politics, criminal justice reform, and more. In another life, he spent years working the retail floor at ... Read More